What does professional football have in common with leading high-performing technology teams? For Lohran Queiroz, the answer is more than most people might expect.
Long before he was building commercial strategies, leading sales organizations, and working with businesses across Latin America, Lohran Queiroz was learning some of his most important professional lessons on the football field.
Discipline. Preparation. Resilience. Accountability. Teamwork. The ability to perform when the pressure is high.
Those lessons have stayed with him throughout a career that has taken him from professional sport into telecommunications, customer success, enterprise technology, and senior commercial leadership.
Today, Queiroz is recognized for his experience in developing commercial teams, creating new business opportunities, supporting regional expansion, and helping organizations understand how technology can solve real business challenges. After approximately a decade with Oracle, his career is now entering a new chapter with CleverTap, where he will focus on strengthening the company’s presence across Latin America and helping businesses create more meaningful digital relationships with their customers.
His story is ultimately not just about sales or technology. It is about how people, culture, customer understanding, and disciplined execution come together to create sustainable growth.
Who Is Lohran Queiroz?
Lohran Queiroz is a senior commercial and sales leader with extensive experience across Latin America, particularly in technology, customer success, sales strategy, team development, and regional business growth.
He spent approximately ten years at Oracle, where he progressed through several increasingly senior positions. His journey included roles in customer success and sales management before moving into regional leadership as Sales Director Latin America and later Senior Sales Director Latin America.
That progression reflects more than professional advancement. It represents a career built around understanding customers, developing people, identifying opportunities, and turning commercial ideas into scalable operations.
His earlier experience also includes leadership positions at Oi S.A. and NET Serviços de Comunicação S/A, as well as experience as a partner at Kopenhagen e Chocolates Brasil Cacau.
Alongside his professional experience, Queiroz has invested heavily in business education. He holds an MBA from the USC Marshall School of Business and an MBA in Sales & Marketing from Fundação Getulio Vargas.
How Did Professional Football Influence His Leadership?
One of the most distinctive elements of Queiroz’s career is what happened before his corporate journey began.
He spent two years playing professional football.
The experience gave him an early understanding of what it means to work toward a common objective while being accountable for individual performance. In sport, talent matters, but talent without preparation and discipline rarely produces consistent results.
That philosophy has carried into his business career.
The corporate environment may look very different from a football field, but Queiroz sees a strong connection between the two. Teams need a shared objective. Individuals need to understand their responsibilities. Leaders need to create trust and accountability. And when pressure arrives, preparation becomes the difference between reacting and performing.
For a commercial leader, those principles can be particularly valuable.
Sales environments are competitive by nature. Targets move, markets change, customers reconsider priorities, and unexpected challenges appear. Maintaining performance through those changes requires resilience and a team culture capable of absorbing pressure without losing focus.
For Queiroz, leadership has therefore never been simply about achieving a number. It is about creating the conditions that allow people to consistently achieve ambitious goals together.
A Decade of Growth at Oracle
Queiroz’s career at Oracle has been a major chapter in his professional development.
He joined the company in 2016 as a Customer Success Manager. From there, he moved into the Customer Success Manager Latin America role before progressing into sales leadership.
He subsequently served as Senior Sales Manager, Sales Director Latin America, and Senior Sales Director Latin America.
Each step expanded the scope of his responsibilities, moving from customer relationships and success toward broader commercial strategy and regional leadership.
Working with organizations across different industries and markets also exposed him to a wide range of business challenges.
Technology, from his perspective, is most valuable when it connects directly to a business objective. Companies do not adopt technology simply because it exists. They invest because they want to improve something—whether that means operating more efficiently, responding to customers more effectively, entering new markets, or creating new opportunities for growth.
That understanding has shaped the way Queiroz approaches commercial leadership.
Rather than treating sales as an isolated function, he sees it as part of a broader relationship between technology, customers, business strategy, and measurable outcomes.
What Makes Building a Business From the Ground Up Different?
One of the areas Queiroz finds particularly rewarding is building projects from the ground up.
Starting with a new opportunity is fundamentally different from managing an established operation. There may be no established playbook, no mature team structure, and no proven process to follow.
Someone has to create them.
Queiroz’s experience includes developing commercial strategies, defining team structures, establishing processes, and turning early-stage opportunities into operations capable of scaling.
That requires a combination of strategic thinking and practical execution.
A good idea may create an opportunity, but execution determines whether that opportunity becomes a sustainable business.
For Queiroz, this is where leadership becomes particularly important. Building something new requires bringing people together around a common objective while creating enough structure to maintain momentum as the operation grows.
It also requires accepting that the first version of a strategy will not always be the final one.
Markets change. Customers change. Teams evolve. Successful leaders have to remain close enough to the business to recognize those changes and flexible enough to respond.
Why People Development Is Central to His Leadership
There is a consistent theme running through Queiroz’s career: people come first in the process of building sustainable performance.
High-performing teams are rarely created simply by hiring talented individuals and giving them targets.
People need direction. They need context. They need opportunities to develop. They need to understand what success looks like and how their contribution fits into the larger picture.
Queiroz has developed a strong interest in creating collaborative cultures where people can perform at their best.
This approach also connects directly to his experience in professional football.
A team cannot depend on one player indefinitely. Sustainable performance comes from the collective strength of the group.
The same principle applies in business.
A strong commercial organization needs different strengths: strategic thinkers, relationship builders, operators, problem solvers, coaches, and people who are willing to take ownership when challenges arise.
The leader’s role is not necessarily to be the best person at every function. It is to bring those capabilities together and create an environment where they can work effectively.
Why Latin America Requires a Different Approach to Growth
Leading commercial operations across Latin America presents its own set of challenges and opportunities.
The region cannot be approached as a single market with a single customer profile. Different countries have different economic environments, business cultures, industries, customer expectations, and levels of technology adoption.
For companies seeking regional growth, this creates an important balance.
They need a broader strategy that establishes direction, but they also need enough flexibility to respond to local realities.
Queiroz’s experience working across Latin America has given him a close view of that balance.
Regional expansion is not simply about opening doors in another country. It involves understanding the market, identifying the right customers, developing the right teams, establishing strong relationships, and creating an operating model that can grow without losing its effectiveness.
That combination of regional vision and local execution is becoming increasingly important as technology companies expand their presence across Latin America.
From Customer Success to Sales Leadership
Another important element of Queiroz’s career is his background in customer success.
Before moving deeper into sales leadership, he worked directly in customer success roles at Oracle.
That experience can have a lasting influence on how a commercial leader views growth.
A successful sale is only the beginning of a customer relationship.
The more important question is what happens afterward.
Does the customer achieve the outcome they expected? Do they adopt the solution effectively? Does the technology address the underlying business challenge? Can the relationship develop into a long-term partnership?
These questions have become increasingly important in enterprise technology.
Customers today are more informed and more demanding. They expect vendors to understand their businesses rather than simply explain their products.
This makes customer understanding an increasingly important part of modern sales leadership.
Why Customer Engagement Is Becoming a Strategic Priority
Queiroz’s move to CleverTap brings his experience into an area that has become increasingly important for businesses: customer engagement.
Consumers interact with brands across websites, mobile applications, email, messaging platforms, social channels, and other digital touchpoints. With so many interactions taking place digitally, customers increasingly expect businesses to understand their preferences and communicate with relevance.
Generic communication is easier to ignore.
Personalized communication can create a stronger relationship.
This is where customer engagement technology can play an important role.
The objective is not simply to send more messages. It is to help businesses understand customers more effectively and create interactions that are timely, relevant, and useful.
For organizations competing for customer attention, that distinction can have a meaningful impact on loyalty and long-term growth.
What Will Lohran Queiroz Focus on at CleverTap?
Queiroz is joining CleverTap at an important stage of the company’s growth journey, with a focus on strengthening its expansion across Latin America.
His objective is to bring together his experience in commercial leadership, regional market development, team building, and technology to help organizations across the region improve customer engagement.
The role represents a natural progression in his career.
At Oracle, he spent years working with organizations on technology-driven business challenges and leading commercial teams across Latin America. At CleverTap, he will apply that experience to a different but closely connected challenge: helping businesses create stronger digital relationships with their customers.
His focus will extend beyond acquiring customers.
It will also involve building the right teams, developing regional opportunities, understanding customer needs, and establishing CleverTap as a trusted customer engagement partner in Latin America.
What Can Business Leaders Learn From Lohran Queiroz?
There are several lessons that stand out from Queiroz’s career.
1) Discipline creates consistency. Whether in sport or business, strong results rarely come from isolated moments of effort. Preparation and consistency create the foundation for sustainable performance.
2) Teams outperform individuals over the long term. A strong leader does not simply pursue personal performance. They build an environment where an entire team can succeed.
3) Customer understanding matters as much as product knowledge. Especially in technology, customers want partners who understand the business problem behind the technology.
4) Growth requires adaptability. Strategies that work in one market may need to change in another. Regional leaders must be willing to listen, learn, and adapt.
5) Building from the ground up requires patience and execution. Turning an opportunity into a scalable business requires much more than an initial idea. It requires people, processes, structure, and continuous improvement.
A Career Built Around the Idea of Sustainable Growth
There is a clear thread connecting the different stages of Lohran Queiroz’s career.
Football taught him teamwork and resilience.
Telecommunications gave him early exposure to commercial leadership.
Customer success strengthened his understanding of long-term customer value.
Oracle provided a decade of experience in enterprise technology, regional sales, and commercial team development.
Now, CleverTap offers an opportunity to bring those experiences together around customer engagement and digital growth across Latin America.
What makes his story particularly interesting is not simply the seniority he has reached. It is the way different experiences have shaped his approach to leadership.
He has seen business from the perspective of the customer, the salesperson, the manager, the regional leader, and the person responsible for building something new.
That combination matters in an environment where technology is changing quickly and businesses are under increasing pressure to deliver measurable value.
Looking Ahead: The Next Phase of Latin America’s Digital Growth
Latin America’s digital economy continues to create opportunities for companies capable of understanding customers and adapting quickly to changing expectations.
But technology alone will not determine which organizations succeed.
The companies that stand out will be those that combine technology with strong strategy, customer understanding, capable teams, and disciplined execution.
That is where Queiroz sees an opportunity in his next chapter.
His goal is not simply to support business expansion. It is to help build the teams, partnerships, and customer relationships that can make that expansion sustainable.
From the football field to the boardroom, the lesson remains remarkably consistent: individual talent can create an opportunity, but great teams turn that opportunity into lasting success.
And as Lohran Queiroz begins his next chapter with CleverTap, that philosophy will continue to shape how he approaches leadership, commercial growth, and the evolving customer engagement landscape across Latin America.
Connect with Lohran Queiroz on LinkedIn
For more information visit CleverTap
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