ISHMAEL BRIMA KOROMA
I am writing to share some inspiring news about a ground-breaking achievement in the world of fashion and design. Our own Mr. Ishmael, a Sierra Leonean fashion designer, and CEO of Neeks Fashion recently distinguished himself in a way that deserves our utmost recognition.
In his relentless pursuit to break barriers, Mr. Ishmael marked history as the first Sierra Leonean and indeed the first African to be a judge at the globally renowned Super Model Universe 2024, Mrs Universe Classic Malaysia 2024, and Woman of the Universe Malaysia 2025. These grand events held at the prestigious Wyndham Grand Bangsar, Kuala Lumpur, in their Grand Ballroom, dated 16th November 2024 reiterated the global influence fashion and design constitute.
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Speaking recently to UK Times, Mr. Ishmael conveyed sincere gratitude for such a rare opportunity. Being appointed as a judge to the International Grand Finale for these significant international pageants underlines the recognition he continues to amass, consequently putting our beloved Sierra Leone on the global modelling map. His extensive experience in the fashion industry, coupled with his passion for empowering African designers and models, makes him an ideal choice for this esteemed role
Notably, Mr. Ishmael’s remarkable achievements do not end there. Earlier, he has been recognised as an international award winner for Outstanding Achievement in Fashion and Design at the Pride of Africa Asia Pacific Awards 2024 held in Beijing, China. Such an esteemed award further amplifies the prowess of Mr. Ishmael as a prodigious and innovative leader in the fashion industry.
Adding to these accolades, Mr. Ishmael’s astounding work has also made its way to several prestigious publications, with features on the Super Model Universe Magazine 2024 on the 16th November 2024, and Miss Africa Malaysia magazine 2024. These inclusions further solidify his influence and impact on the fashion world.
In essence, the Super Model Universe event aims to provide a global platform to present new models to the world and the best modelling agencies. Having Mr. Ishmael as part of such an influential event inspiring many, is indeed a proud moment for all of us.
Neeks Fashion is an emerging brand that derives from the love and passion of creativity, Neeks is deeply committed to offering affordable, high-quality clothing and is known for its range of men’s, women’s, and unisex clothing items. Neeks prioritises inclusivity by offering diverse and versatile fashion options suitable for various age groups and preferences. The brand actively engages with its customer community through feedback channels, creating a space where customers feel heard and involved in the brand’s evolution. Neeks Fashion envisions its customers not just as consumers but as integral members of the extended Neeks family, sharing in the brand’s journey of creativity, self-expression, and cultural storytelling.
Neeks Fashion is a brand made out of family’s love and culture. Neeks represents a family name just as its soul represents family culture, but the story of family continues through our establishment and vision, thereby Neeks aspiration of commitment to being a family brand is deeply embedded in its organisational culture.
This message serves as a testament to Mr. Ishmael’s contributions and achievements, highlighting his indispensable role in pushing fashion boundaries and breaking the glass ceiling for African designers on the global stage. I invite you to join me in acknowledging and celebrating these noteworthy accomplishments.
Published: 15th November 2024
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